Design
Your vision for your business is vital. The most important challenge for us as your web designer is to enable your client to purchase, by having relevant information available immediately in a format they can most readily use.
Your clients may want to get closer to your business; to understand your products and services better. They may want something soft, like testimonies, or something hard, like technical specifications.
These are the areas Billy works on to increase your sales.
Your Business Model
- Marketing - Strengthening / repositioning / utilising
- Brand - Demonstrating you & your capabilities
- Clients - Establishing new & consolidating existing relationships
- Integration - Credibility within your industry
Your Web Model
- Architecture - The layout of your complete site in the context of focus / purpose
- Information & Knowledge - Written content; a demonstration of your essence
- Sales & Marketing - Allowing your client to buy in an enjoyable way
- Graphics - Photos, pictures & diagrams
"The success of the website as a business tool will ultimately depend on the appropriateness of its design, promotion and on-going maintenance and the extent to which the business embraces it. It will also rely on the imagination of staff in providing content and features on the site that will entice users and make it easy for them to do business with you."
National Office for the Information Economy e-business guide
Process
Ongoing refinement to effectiveness of your site and introducing your new ideas on a no-cost basis is very attractive to our clients.
1. Consultation
- Vision/Mission/Goals
- Preferences
- Needs
- Strategy
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2. Modelling
- Clients
- Industry
- Complexity
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3. Design
- Architecture & Design
- Page layout
- Client Process
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4. Development
- Photographs
- Graphics
- Text content
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"Approximately 80% of small businesses are now connected to the internet"
Department of industry, tourism & resources Annual Review of Small Business
Websites were the single largest form of paid advertising for Australian business, with 44% having their own website
Sensis Strategy Paper
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Choices
When making your choice, the considerations below may be helpful. We help guide you through the issues as necessary.
1. Type of site
- Identity & Brand - Establish an on-line presence
- Information - Keep clients up to date with your latest information
- Purchasing - Conducting business online; exclusive offers
2. Strategies
- Web & business vision & planning synergy
- Process development & integration
3. Marketing & Pre-Sales
- Utilise your existing brand, or establish a new one
- Your value proposition, sales & marketing and product
4. Customer Service
- Facilities & Interactivity
- Personalised services
5. Web Site Characteristics
- Site architecture, layout & content
- Sales - helping your clients in their decision process
- Statistics to track clients, and site utilisation
"Even when the Web visitor has entered a company's website, they cannot easily tell how big the business is at first glance. Without being deceptive, a small business can appear to be as large as any of its larger competitors, and large companies can appear to be as small as the corner shop.
Website front doors are all on the same street and are the same size on the Web. This levelling effect can help neutralise any prejudices potential clients, clients or suppliers might have about the size of the company they prefer to deal with."
National Office for the Information Economy e-business guide
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Price
The only investment we require prior to your site going online is of your time. As we progress, our utmost concern is that when you do make your financial outlay, it is effective for your business. You always maintain control over this aspect, from the day you begin.
Once you are online, all that is required is a low monthly investment.
"Up to 60% of Australian Small and Medium Enterprises (SME's) with a website report they have already recovered their investment."
Steven Shepherd, Sensis Chief Economist
"The 'cost' of not having a credible website or using email effectively can be measured in terms of lost opportunities to create more revenue and cut costs. Some of the costs of not being there (online) include:
- loss of clients to competitors who do have a good website and email contact with clients
- loss of potential revenue from online sales or uptake of services
- mounting costs associated with existing inefficient office practices that an effective e-business plan could minimise
- mounting costs associated with existing inefficient supply-chain management
- loss of credibility as an innovative, forward-thinking business."
National Office for the Information Economy e-business guide
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